Berlin Nightlife Drug Culture — How parties created clubs and the street NiZED

Narcotic Clothing, Drug Clothes und Berlin Streetwear Guide von NiZED

Berlin after midnight — where NiZED really came into being

There is a version of the story of how brands are created

Founder has a vision Founder writes a business plan Founder pitches investors Founder builds a brand

This is not how NiZED came to be

NiZED was created in a Berlin night that never stopped

Between the first beat and the sunrise Between Kreuzberg and Neukölln Between a bong that is passed around and a U7 that takes you home when the city returns to normal

NiZEDis not a brand that talks about Berlin night culture

It's a brand that grew out of her

The night that explains everything

Imagine you are in Berlin

It's Friday evening It's 11 p.m. Somewhere in Kreuzberg there's a pre-party going on Music too loud Smoke too dense People too interesting to leave early

At 2 a.m. the group moves on

Some club in Neukölln whose name you forgot as soon as you got inside

The bouncer looks at you - not based on what you're wearing, but based on whether you belong here

You belong here

It's dark inside The music is louder than your own thoughts The people around you are in a state that no one who wasn't there will ever understand

Emma makes the rounds Joints are shared Someone already has codeine with them for the hangover afterwards Because people are thinking ahead here

At 5 a.m. you're in a kitchen you've never seen before

Cornflakes somehow music quieter now head somewhere between yesterday and tomorrow

And in that moment — that very moment — you think: This should be on a hoodie

This is how NiZED came to be

Berlin as a source of inspiration - why no other city does this

Berlin is the only city in Germany and one of the few cities in the world that has a night culture that has become high culture

That sounds exaggerated, but it is factually correct

The Berlin Cultural Senate has recognized club culture as a cultural asset worthy of protection for years

After a long legal battle, Berghain was the first Berlin club to receive tax exemption for cultural institutions

Berlin clubs are covered in architecture magazines Berlin DJs are profiled in art magazines Berlin nights are documented in books and films

This doesn't happen in Munich. This doesn't happen in Hamburg. This only happens in Berlin

Because Berlin has a history that other German cities lack

The division The reunification The empty factory buildings that became clubs The political energy of a city that has just redefined who it is

From this story comes a nighttime culture that makes no apologies

Who is open to everything that is interesting

That makes room for drug use as part of the experience — not hidden, not shamed, but as an honest part of a night that is honest

Drug culture in Berlin clubs - the honest story

It would be dishonest to write about Berlin club culture without writing about drugs

MDMA which intensifies the physical connection between people on the dance floor

Cannabis that opens the mind to music that perhaps doesn't go quite as deep without substance

Ketamine that adds a dissociative dimension that turns the club into another world

Codeine lets the evening fade away when the energy is gone but the body doesn't want to sleep yet

These are not marginal phenomena

These are integral parts of a nighttime culture that is honest enough to acknowledge it

NiZED has translated this honesty into clothing

The Codeine Makers Hoodie The All Eyez On Me Print The Xanax Piece

These designs were not created on the drawing board

They came from real nights in real clubs with real experiences that were real

The nightclubs that inspired NiZED

Kreuzberg — the historical core

Kreuzberg is the origin

SO36 — a place for subculture, punk, queer community and everything that falls between the categories since the 1970s

Festsaal Kreuzberg — where Berlin rap and club culture meet

The nameless basement clubs that exist for one night and then disappear again

Kreuzberg gave NiZED the language

The language of the people who stand at the kotti at 3 a.m. and know that this is their home, not their destination

Neukölln — the new underground

Neukölln is the Neukölln that Kreuzberg was before it became hip

Rooftop parties in buildings that should actually be empty

Apartment parties that are better than any club

Small bars that don't have websites and are still always full

Neukölln gave NiZED the rawness

The unpolished direct energy of a scene that is not yet optimized for outsiders

The techno clubs - without a name but with energy

The most important clubs in Berlin's nightlife need no mention

Everyone who was there knows what they mean

What these clubs have in common is an aesthetic that has directly influenced NiZED

Dark Industrial Without Compromise

The light installations, the smoke machines, the sound systems that physically move the body — all of this has created a visual and emotional language that can be found on NiZED Pieces

From night to piece - how inspiration becomes design

The question that journalists and customers often ask is how a night becomes a design

The answer is that there is no formal design process

There are moments

The moment when someone asks you what you took and you answer nothing, that's just my face. That's how the All Eyez On Me design came about

The moment when you put on the piece that carries exactly this energy in the morning after a long night. This is how the Codeine Makers Piece was created

The moment when you stand in a pharmacy on the way out of the club and see the Xanax sign and think: This is Berlin, this is our life, this belongs on a shirt

These moments are not a marketing strategy

You are the process

The Berlin Rap Connection

Berlin nightlife and Berlin rap cannot be separated

The rappers come from the same neighborhoods, go to the same clubs, listen to the same music and live the same nights

When Berlin rappers talk about their experiences they speak the same languageNiZED

TheNarcotic Clothing Collectionis at home in this world not as an observer but as a participant

Get the piece that comes from this night

You can find all NiZED pieces onnized.de

Limited real Berliner

The complete oneNarcotic Clothing Collection— for those who know what Berlin looks like, smells like and feels like after midnight

Code YES DADDY for 15 percent off

nized-article-links:start

Matching categories

If you want to go deeper into the topic, take a lookHoodies, T-shirtsandLong sleevesto.

nized-article-links:end

0 comments

Leave a comment

Please note, comments need to be approved before they are published.